A new Harris Pollstudy of 2,000 Americans reveals a trend where 43% now prefer pets over children, with many Gen Z and Millennials citing pets as easier to care for and less financially burdensome. “Pet owners are no longer just buying kibble — they’re building a lifestyle around their pets," said Libby Rodney, CSO and Futuris at The Harris Poll. "These pet parents are rewriting the rules, prioritizing their pets in ways that demand societal adaptation and respect. From pet-specific insurance to ‘pawternity leave,’ it’s clear that our love for our pets is shaping the future.”
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