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Unpredictable consumer behavior? Turn to innovation

Wednesday, January 21, 2026   (0 Comments)
Posted by: Allyson Baros-Kabler

Consumers worldwide have adapted to, even accepted, what’s become the new normal of economic uncertainty and volatility, meaning their needs, demands and purchasing strategies are steadily evolving. Given that scenario, it’s no surprise that a group of pet food industry professionals ranked these changing consumer preferences and demands as their businesses’ biggest challenge in 2026.

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