Dog food and treats generate a lot of conversation and attention online and on social media. Global data tracking spanning from mid-2024 to mid-2025 from Innova Market Insights covered trends in mentions, sentiment, total mentions, reach, engagement and views of mentions related to dog food and treats across social media and online platforms. As an example of the high level of activity, news articles about dog food or treats achieved an average reach of 6.35 million per mention.