At the end of 2025, there were nearly 119 million households buying pet products with an average value per buyer of $773 annually, a 2.9% increase over the previous year. Breaking this down by product categories, food dropped two percentage points for dog owners and remained the same for cat owners. Dog owners spent the most on vet care (31% of their wallet), pet products (29%), food (27%) and non-vet services (12%). Cat owners spent the most on pet products (39%), food (29%), vet care (28%) and non-vet services (3%), remaining the same year-over-year.