BSM Partners surveyed 1,000 US dog and cat owners about how they shop and what shapes their decisions. While 87% of respondents said they are concerned about where ingredients in their pets’ food are sourced, only 41% reported knowing where those ingredients originate. That gap is not trivial. It represents both an opportunity for brands willing to lead with clarity and a risk for those that assume consumers are not paying attention.
Print Page
Email to a Friend